For many years, the City has chosen to contract out for tourism marketing and economic development functions through the Beverly Hills Chamber of Commerce. The two divisions of the Chamber of Commerce that receive funding are the Conference and Visitors Bureau (CVB) and the Economic Development Division (EDD).
Together, these organizations provide the City with tourism marketing and business development programs to help achieve some of the City's principal goals - such as, to ensure that: "Beverly Hills is known internationally for its alluring and distinctive hotels, retail stores, restaurants, entertainment industry, and unique headquarter businesses"
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